Lead generation forms, pages and overlays.
How to identify and respond to realtime website visitor activity, triggering activity notification alerts for sales team enablement, segmenting leads based upon their activity and more.
In this video we take a look at how to use website visitor activity streams to keep our finger on the pulse of who is visiting our website, understanding what they are looking for and responding to their activity.
You could respond by sending activity alerts as an email notification to your sales team, or triggering an automation to add a tag then segmenting your contact by their activity, or even boosting their lead score if they visit your pricing page for example.
If we take a look in the Activity section we can see that Jumplead processes website visitor interactions in real time, highlighting the activity of your prospects.
You’ll find the raw real time activity in the prospects tab. This includes activity from both returning leads that have interacted with you previously, and organisations identified by their IP address.
Information includes the location, source and activity of your returning leads and you can click through to their profile page to manage or even message them through Jumplead.
As regards identifying organisations, you might find this information particularly useful if you are business to business and can readily identify the individual that is responsible for purchase decisions in those visiting organisations.
Don’t worry if not, because using Jumplead conversion forms and landing pages to generate leads by publishing downloadable content designed to entice your buyers is a tried and tested way to generate leads you can nurture into customers.
Seeing this activity is all well and good, but where this gets interesting is when you start to create what we call Activity Streams, which are a filtered view of your real time activity.
When you create an activity stream you can specify the locations and page view activity you wish to filter down to. So you might have an activity stream that only includes returning leads that are from Canada and have visited your pricing page.
That’s nice, but you don’t want to be logged into Jumplead 24/7 monitoring this, so why not add an automation to send you a notification when a returning lead matches that criteria and enters the stream?
That way you can connect with your lead at the time that’s right for them, knowing that they have questions about your pricing.
Another way to use activity streams would be, if you have a couple of different products or services on your website, set up an activity stream to tag your contacts based upon the site sections they have visited using a wildcard match based upon your website URLs.
This way further down the line you can segment based upon browsing activity or even spot a potential cross sell.
You could also trigger a follow up campaign to run based upon that first visit match. Or change your contacts stage, whatever makes sense for how you wish to nurture your contacts.
So there are just a few uses for Activity streams, from sales team enablement to segmentation and as a nurture trigger.