12 Social Media Statistics









Social media is the killer application for the internet, 30% of all time online is allocated to social media interction. The challenge for businesses is to use social media to find and nurture leads. Find out why and how businesses are using social media.



39% of marketers have generated leads through Facebook and just 30% through Twitter.
ReachForce



Internet users have an average of 5.54 social media accounts
Global Web Index



Social media captures 30% of online time
Global Web Index



Social networks earned an estimated $8.3 billion from advertising in 2015
Jeff Bullas



38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago.
Pardot



78 percent of people who complain to a brand via Twitter expect a response within an hour.
Lithium



LinkedIn dominates lead gen with more than 80% of B2B leads generated through social media coming from them.
Oktopost



43% of B2B marketers have acquired customers through Facebook.
HubSpot



49% of B2B marketers find social media to be the most difficult marketing activity to implement.
eMarketer



62% of B2B users stated that LinkedIn is the most effective social media platform for their business.
Content Marketing Institute



When making a purchase, 75% of B2B buyers use social media for their decision-making.
International Data Corporation



Social media lead conversion rates are 13% higher than the average lead conversion rate.
HubSpot via Struto.co




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