14 Search Engine Optimisation Statistics









Search is how your buyers find the products they need with 93% of B2B buying processes begin with an online search. SEO is about getting found by your potential customers. Find out more about how businesses are using search engine optimisation.



70-80% of users ignore the paid ads, focusing on the organic results.
Search Engine Land



Mobile internet usage surpassed desktop searches in 2016.



93% of B2B buying processes begin with an online search.
Pinpoint Market Research and Anderson Jones PR



The average user spends up to three hours a day on a mobile device.
(2016)



75% of users never scroll past the first page of search results.
HubSpot



There are over 1.2 trillion global searches being conducted each month.
(2016)



91% of internet users use search.
(2016)



The search engine industry is estimated to be worth more than $65 billion.
(2016)



Google owns 68% of the search engine market share.
(2016)



Search and e-mail are the top two internet activities.
Search Engine Land



The first organic search result will get nearly 33% of clicks.
Search Engine Watch (2013)



Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.



Search is the #1 driver of traffic to content sites, beating social media by more than 300%.
Outbrain



SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.




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