14 Search Engine Optimisation Statistics

Search is how your buyers find the products they need with 93% of B2B buying processes begin with an online search. SEO is about getting found by your potential customers. Find out more about how businesses are using search engine optimisation.

70-80% of users ignore the paid ads, focusing on the organic results.
Search Engine Land

Mobile internet usage surpassed desktop searches in 2016.

93% of B2B buying processes begin with an online search.
Pinpoint Market Research and Anderson Jones PR

The average user spends up to three hours a day on a mobile device.

75% of users never scroll past the first page of search results.

There are over 1.2 trillion global searches being conducted each month.

91% of internet users use search.

The search engine industry is estimated to be worth more than $65 billion.

Google owns 68% of the search engine market share.

Search and e-mail are the top two internet activities.
Search Engine Land

The first organic search result will get nearly 33% of clicks.
Search Engine Watch (2013)

Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.

Search is the #1 driver of traffic to content sites, beating social media by more than 300%.

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

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