Lead generation forms, pages and overlays.
Leads that are generated are passed to sales to close, when leads are passed to sales they are generally at a certain level of 'qualification' which is achieved through email nurture and exposure to content (Nurtured leads produce a 20% increase in sales opportunities versus other leads). Find out more about how sales teams are converting leads, what's working and what isn't.
25% of marketers with mature lead management strategies report that their sales teams contact prospects within one day. Only 10% of marketers report the same follow-up time without mature lead management processes.
Nurtured leads produce a 20% increase in sales opportunities versus other leads.
Organisations with lead generation and management strategies have a 9.3% higher sales quota completion rate.
Businesses who nurture leads make 50% more sales at a cost 33% less than non-nurtured prospects.
53% of top-performing companies are investing in CRM to drive sales productivity
57% of B2B companies identify ‘converting qualified leads into paying customers’ as a top priority.
46% of marketers with well-planned lead management strategies have sales teams who follow up on more than 75% of leads.
80% of opportunities require five follow-up calls after a meeting to convert.
The Marketing Donut
81% of businesses report that their blog is important or critical in generating leads.
Follow up with web leads within 5 minutes, and you’re 9 times more likely to convert them.
Companies that have mastered lead nurturing have 9% more sales reps making quota.