17 Lead Generation Statistics

Lead generation is the process of converting and to some extent nurturing business leads. It can be as basic as converting visitors into leads via a landing page.

However nurtured leads produce a 20% increase in sales opportunities and businesses who nurture leads make 50% more sales at a cost 33% less than non-nurtured prospects. This is why effective lead generation software combines both lead generation and nurturing capabilities to qualify and transition leads from marketing to sales.

Find out more about how businesses are generating leads, what's working and what's not.

61% of B2B marketers think generating high-quality leads is one of their biggest challenges.
B2B Technology Marketing Community

Strategic landing pages are used by 68% of B2B businesses to acquire leads.

63% of consumers requesting info on your company today will not purchase for at least 3 months.
Marketing Donut

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%).
Demand Metric Research Corporation via Direct Marketing News

Only 56% of B2B companies check valid leads before passing them to the sales dept.

Increasing quality leads is the top priority for 68% of B2B professionals, followed by increasing lead volume (at 55%.)
B2B Technology Marketing Community

85% of B2B marketers say lead generation is their most important content marketing goal in 2016.
Content Marketing Institute

Companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15.

Lead generation from LinkedIn was successful for 65% of B2B companies.

79% of marketing leads never convert into sales. Lack of nurture is the main cause for this.
Marketing Sherpa

Only 3% of your market is actively buying. 56% are not ready, 40% are poised to begin.

Approximately 96% of website visitors aren’t ready to purchase.

68% of businesses report struggling with lead generation.
CSO Insights

Verifying business leads before passing it to the sales team is conducted by only 56% of B2B companies.
MarketingSherpa via HubSpot

25% of marketers don’t have any idea of their conversion rates.
B2B Technology Marketing Community

B2B marketers say their greatest barriers with lead generation are the lack of resources in staffing, budgeting, and/or time.
B2B Technology Marketing Community

Outbound leads cost 39% more than inbound leads.

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