15 Email Marketing Statistics









Email marketing is the workhorse of modern marketing with 42% of organisations citing email as one of their most effective lead generation channels.

Email marketing campaigns are generally either large scale broadcasts or autoresponder campaigns triggered by a lead's activity or their stage in a buying process. Learn more about how businesses are using email marketing, what's working and what isn't.



59% of B2B marketers say email is the most effective channel for generating revenue.
BtoB Magazine



Emails with personalized subject lines are 26% more likely to be opened.
Experian



Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
McKinsey



In 2015, just 79% of commercial emails lands in the inbox, as compared to 83% in 2014. The global email deliverability score has thus decreased by 4%.
ReturnPath



Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns.
MailChimp



Of the 35% of US retail email list subscribers who are customers of the retailer they received an email from, just 15% have made multiple purchases.
eMarketer



More than 86% of businesses surveyed indicate that they plan to increase their upcoming email marketing budgets.
Email on acid



Open rates increased on a year-over-year basis (up from 31% to 34.1%), while click rates declined (from 3.5% to 3.1%) according to a Q3 2016 review of benchmarks by Epsilon.
Epsilon



81% of US online shoppers are more likely to make additional purchases as a result of emails personalized to their preferences and shopping behaviors.
eMarketer



Email ranks as the third most influential information source for B2B audiences, behind colleague recommendations and industry-specific intermediaries.
BaseOne via Imagination



It is expected that by 2017, the number of emails sent daily will reach approximately 297 billion.
The Wonder of Tech



Emails for nurturing leads generate an 8% CTR compared to general emails, which generate just a 3% CTR.
HubSpot



42% of organisations believe email is one of their most effective lead generation channels.
Circle Research



22% of B2B businesses reach out to prospects with lead nurturing on a weekly basis.
MarketingSherpa



Lead-nurturing emails get 4-10x times the response rate compared to standalone emails.
SilverPop/DemandGen Report




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