11 Content Marketing Statistics

In the age of the internet, buyers engage in their own research. Content marketing is the strategic use of content to engage with and nurture new business leads.

Content marketing as a process is found to generate three times as many prospects as outbound marketing, while costing 62% less. See how businesses are using content marketing, their level of success and opinions.

80% of business decision makers prefer to get company information in a series of articles versus an advertisement.
Content Marketing Institute

Before finalizing a product purchase, 94% of B2B buyers research online.
Marketing Profs

Organisations with websites of 401-1000 pages get 6 times more leads than sites with 51-100 pages.

Content marketing generates three times as many prospects as outbound marketing, but costs 62% less.
Demand Metric

60% of consumers feel more positive about a company after reading custom content on its site.

93% of B2B buying processes begin with an online search.
Pinpoint Market Research and Anderson Jones PR

90% percent of consumers find custom content useful, and 78% believe that organizations providing custom content are interested in building good relationships with them.
TMG Custom Media

Nine in 10 organizations market with content.

93% of B2B companies say content marketing generates more leads than traditional marketing strategies.
Forbes via Marketo

After 36 months, content marketing has generated 31 leads per $1,000 spent, more than three times as many as than the nine leads for paid search.

82% of purchasing consumers view at least 5 pieces of content first, from the winning company.

70% of B2B marketers claim that videos are more effective than other content when it comes to converting users to qualified leads.

83% of B2B marketers use content marketing to achieve their lead generation goals.

Content marketing is used for lead generation by 83% of B2B marketers.
Content Marketing Institute

16% of B2B marketers produce mobile-specific content in their content marketing strategy.
Smart Insights

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