Ontraport Alternative for B2B Marketing Automation
Easy to use small business marketing automation software to identify, convert and nurture visitors into customers.



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Ontraport is well known for its all-in-one marketing software and while the Ontraport platform is great at what it does the complexity of running and managing the software can be a barrier for many small businesses. Luckily there are easy to use competitors such as Jumplead that particularly for B2B businesses allow you to implement marketing automation without the learning curve and complexity of Ontraport.

Let's start by taking a look at the marketing automation process, as once we understand the principles we'll be clear what's needed to generate leads and automate marketing that will nurture those leads into customers.

When someone visits your website they are usually fairly anonymous, it is possible to identify the organisation for some visitors (a handy B2B lead generation trick) giving you a small insight. But what we really need to do is to convert that visitor into a lead.

Landing pages and conversion forms are the tools we need to convert visitors into leads, and when this happens we need to do a few other things to help automate the process. For example, you might start a follow up email autoresponder campaign to nurture your new lead over time encouraging them to come back and to re-engage. You might also change their sales stage to 'lead' so that you can segment them for ad-hoc email campaigns. You definately need to save and begin tracking your contact's behaviour.



Particularly for B2B businesses it's incredibly important to be able to capture information over a period of time (it can take 6 months to qualify a B2B lead) so having an onboard CRM to collect, store and manage information about your leads is an important requirement.

This is where a deep level of integration between landing page software, embedded forms and popups is crucial. Jumplead uses progressive profiling to automatically deliver the next unknown questions for your custom contact fields over time to best qualify you leads.

Marketing tools needed for your marketing automation process

So a good list of features and tools you'll need to implement a marketing strategy would be:

  • Website Content Management System. WordPress works well for this, but anything that allows you to add JavaScript is good (most existing websites are fine).
  • Landing Pages and Lead Capture Forms. Custom sub-domains are handy for landing pages, and the ability to use shortcodes for WordPress if that's yous CMS.
  • Lead Nurturing and Autoresponders. These are essential for you to follow up on lead activity such as form completions, email opens and page visits.

  • Social media integration and monitoring. To identify the social accounts of your leads and to monitor activity for leads.
  • Personalisation. This includes being able to use merge tags in emails and create content and messaging based upon segmentation (for example, by sales stage).
  • Contact management CRM. As your leads are active on your website and opening your emails etc. You need to see their activity as part of their onboard CRM profile page.
  • Live chat and messaging. While this isn't a must have for marketing automation, it's a great inbound mechanism particularly for SMB's.

Core marketing automation benefits

Marketing automation can work very well when implemented properly, the ability to personalise and nurture effectively for extended periods of time particularly when you are using a service that supports progressive profiling (such as Jumplead and Ontraport) guarantees you make the most out every lead you generate.

What is progressive profiling?

Progressive profiling allows you to ask a range of questions over a period of time across multiple conversion forms without specifying which questions are on which form. This prevents duplication, reduces the size of your forms and increases conversion rates.

B2B Marketing Automation Features Comparison

Feature Jumplead Ontraport
Landing pages
Conversion forms
Email broadcasts
Email autoresponders
Marketing automations
Postcards
SMS
Live chat
Web activity tracking
Visitor identification
Lead segmentation
Lead scoring
Lifecycle stages
Social CRM
Task management
Real time sales alerts

Pricing Comparison

Cost Jumplead Ontraport
2,000 Contacts $49/month $147/month
10,000 Contacts $149/month $297/month
*Prices correct at Sept 2017.

Integrations

Jumplead integrates with more than 750 Apps via Zapier to help you keep your sales and marketing systems in sync. Putting valuable lead intelligence in the hands of your sales team.

Salesforce Integration
Microsoft Dynamics CRM
Google Contacts Integration
Pipedrive Integration
Insightly Integration
Nimble Integration

Conclusion

If you are planning to implement the full range of Ontraport's features and cost / complexity is not an issue for you then Ontraport makes great sense. However if you value live chat and ecommerce or membership sites are not important, or you want to focus on the core principles of marketing automation with an integrated set of functionality, then a system like Jumplead would be worth investigating. Why not compare Jumplead with Ontraport on TrustRadius.



Ready to try Jumpead?


Jumplead is the user-friendly alternative to Act-On, HubSpot, Infusionsoft, SharpSpring, Ontraport and Marketo.
A great option when looking to switch from ActiveCampaign, Autopilot, Greenrope, Lead Forensics, Pipedrive or CommuniGator and a great way to step up your lead management capabilities by moving from Drip and Leadpages, Unbounce or Instapage.

You've read how Jumpead compares to Ontraport. Now there's only one thing left to do...




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Free 14 day trial. No credit card required.




Aaron Opfell
Founder, SearcherMagnet

How awesome is Jumplead Marketing Automation for agencies?
Jumplead dominates their market segment and price point so completely, when I got their demo, I shut down our in-house software and migrated all our clients over. Although we had invested 3 years and over $50,000 we were unable to deliver even 1/20th the value that Jumplead provides.

Janne Halla-aho
Product Manager, Praecom Oy

The customer service and attitude towards helping has been 11 on a scale of 1-10!

Sami Rahman
CEO

Jumplead has helped us grow our business. Jumplead has been open to feedback and are very helpful when we need them. We know they are listening based on their constant product improvements. But, most importantly, we are always taken care of.

Neil Grunberg
VP Client Success, AlayaCare

After using 2 of the 3 leading marketing automation products I cannot believe the depth of the functionality Jumplead offers at a fraction of the price.

Cyndi Chen
Director of User Experience

Jumplead has all the reporting, email, and contact automation that a team needs for inbound marketing at a price that knocks comparable competitors dead. Plus, the support team is prompt and friendly!

Mike Schwartz
Director of Developer Relations

Our team sought to learn more about our audience in order to drive more conversions. Jumplead helps us identify who visits our site, where visitors come from, and what content leads to conversions. We couldn't be happier with Jumplead, both for the price and for the excellent customer service!

Esther M Lopez
Marketing Consultant

I've tried every product out there for managing my landing pages, lists, emails, and automation. For the price, there's no one that beats Jumplead when it comes to their features and user-friendliness. Thanks Jumplead for making my life easier as a marketer!

Charles Rogel
Director of Products & Marketing, DecisionWise, Inc.

Our sales reps love Jumplead! With one click they can see all of the detail for each prospect that has visited our site. They are no longer in the dark when they call someone that has filled out a form.
They can quickly filter through to those contacts that have the most potential and it has increased their response times. The sales reps are now Jumplead addicts and are constantly looking through the system to identify new deals. Thanks for such a great marketing tool!

Sonja Woodman
Marketing Manager

By integrating Jumplead with our website we not only have a better understanding of our visitors, but we can also build a deeper profile of their interest and engagement. Combined with email marketing and tracking we have been able to tap into the power of marketing automation but at an affordable price.
The Jumplead team have been very responsive to our requests for additional functionality. Anyone who wants to benefit from a good marketing automation platform but without the hefty upfront commitment fees and prices charged by some well-known market leaders should give Jumplead a try.





Jumplead

Combine lead forms and pages, email marketing automation and live chat to jumpstart your marketing and sales.

Jumplead Manager

Create and manage multiple Jumplead accounts, control billing and users, add and remove customer accounts as you go.

Jumplead Developer

Access Jumplead via our API to integrate Jumplead's marketing capability with your existing systems, or build new apps.