Small Business Marketing Automation
Using SMB marketing automation to identify, convert and nurture visitors into customers.








Marketing a small business can feel like the toughest job in the world, there are so many channels and technologies to engage with it's hard to know where to invest your time and effort. What's more you are competing with companies that have bigger budgets and marketing teams.

While it may seem as though the odds are stacked against you, they're not. While your competitors may have more money and time, it can take them much longer to make decisions and achieve progress. Being smaller and leaner is an advantage that shouldn't be underestimated.

What is marketing automation?

Let's start by taking a look at exactly what marketing automation does, as once we understand the process we'll be clear what we need to use in order to generate leads and automate marketing that will generate and nurture leads into customers.

Marketing automation uses landing pages and conversion forms to convert visitors into leads and combines this with email marketing to nurture the leads generated over time, tracking and storing each lead's activity within a CRM system that allows you understand the particular interests and progress of every lead.

If you’ve done some preliminary research, you’ll know that most B2B businesses are already using some form of automation – in fact 82% of them are using email automation and 42% are using marketing automation.

The good news for you as a small business is that marketing automation no longer has to break the bank. There are services such as Jumplead that are designed to deliver the power of marketing automation without a complex set up or a big cost commitment.

Let's dive into how marketing automation works and what the component parts are to get a better understand of how the process works for small businesses.

Marketing tools needed for the marketing automation process

A good list of features and tools you'll need to implement marketing automation would be:

  • Website Content Management System. WordPress works well for this, but anything that allows you to add JavaScript is good (most existing websites are fine).
  • Landing Pages and Lead Capture Forms. Custom sub-domains are handy for landing pages, and the ability to use shortcodes for WordPress if that's yous CMS.
  • Lead Nurturing and Autoresponders. These are essential for you to follow up on lead activity such as form completions, email opens and page visits.

  • Social media integration and monitoring. To identify the social accounts of your leads and to monitor activity for leads.
  • SEO Tools. For example, keeping a track of where your content is ranking in search engines.
  • Personalisation. This includes being able to use merge tags in emails and create content and messaging based upon segmentation (for example, by sales stage).
  • Contact management CRM. As your leads are active on your website and opening your emails etc. You need to see their activity as part of their onboard CRM profile page.
  • Live chat and messaging. While this isn't a must have for marketing automation, it's a great inbound mechanism particularly for SMB's.

That's a significant feature set, which is why many marketing automation systems come with a high price tag attached. However Jumplead has been designed from the outset to suit SMB businesses, that means that you get all of the features and a small business friendly price tag.

Let's take a look at a feature and cost comparison with HubSpot, a popular choice for many enterprise level businesses:

Marketing Automation Features Comparison

Feature Jumplead HubSpot
Landing pages
Conversion forms
Email broadcasts
Email autoresponders
Marketing automations
Live chat
Web activity tracking
Visitor identification
Lead segmentation
Lead scoring
Lifecycle stages
Social CRM
Task management
Real time sales alerts
SEO keyword tracking
Website / blog

Marketing Automation Software Cost Comparison

Cost Jumplead HubSpot
2,000 Contacts $49/month $850/month (+ $3,000 Onboarding)
5,000 Contacts $99/month $1000/month (+ $3,000 Onboarding)
20,000 Contacts $199/month $2500/month (+ $5,000 Onboarding)
100,000 Contacts $599/month $3300/month (+ $5,000 Onboarding)
*Prices correct at Sept 2017.

Integrations

Jumplead integrates with more than 750 Apps via Zapier to help you keep your sales and marketing systems in sync. Putting valuable lead intelligence in the hands of your sales team.

Salesforce Integration
Microsoft Dynamics CRM
Google Contacts Integration
Pipedrive Integration
Insightly Integration
Nimble Integration

Want to add marketing automation to WordPress?

Full Inbound Marketing Automation for WordPress. Visitor ID, Chat, Conversion Forms, email Autoresponders and Broadcasts, Contact CRM and Analytics.

Having a great WordPress site optimised for SEO and Social is only the start of a marketing automation process, you need to recognise and engage with your prospects over time, moving them through lifecycle stages with personalised marketing.

Conclusion

Marketing automation saves time and effort by combining all of the tools you need to generate and nurture leads into one system. Plus it doesn't need to be a financial drain on your business, using Jumplead instead of HubSpot, Marketo or even Infusionsoft can save you the outlay that many software providers demand.

Join the growing numbers of SMB's that are finding a cost effective way to benefit from marketing automation. If you want to find out more about what our customers think, why not compare Jumplead with HubSpot on TrustRadius.


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Aaron Opfell
Founder, SearcherMagnet

How awesome is Jumplead Marketing Automation for agencies?
Jumplead dominates their market segment and price point so completely, when I got their demo, I shut down our in-house software and migrated all our clients over. Although we had invested 3 years and over $50,000 we were unable to deliver even 1/20th the value that Jumplead provides.

Janne Halla-aho
Product Manager, Praecom Oy

The customer service and attitude towards helping has been 11 on a scale of 1-10!

Sami Rahman
CEO

Jumplead has helped us grow our business. Jumplead has been open to feedback and are very helpful when we need them. We know they are listening based on their constant product improvements. But, most importantly, we are always taken care of.

Neil Grunberg
VP Client Success, AlayaCare

After using 2 of the 3 leading marketing automation products I cannot believe the depth of the functionality Jumplead offers at a fraction of the price.

Cyndi Chen
Director of User Experience

Jumplead has all the reporting, email, and contact automation that a team needs for inbound marketing at a price that knocks comparable competitors dead. Plus, the support team is prompt and friendly!

Mike Schwartz
Director of Developer Relations

Our team sought to learn more about our audience in order to drive more conversions. Jumplead helps us identify who visits our site, where visitors come from, and what content leads to conversions. We couldn't be happier with Jumplead, both for the price and for the excellent customer service!

Esther M Lopez
Marketing Consultant

I've tried every product out there for managing my landing pages, lists, emails, and automation. For the price, there's no one that beats Jumplead when it comes to their features and user-friendliness. Thanks Jumplead for making my life easier as a marketer!

Charles Rogel
Director of Products & Marketing, DecisionWise, Inc.

Our sales reps love Jumplead! With one click they can see all of the detail for each prospect that has visited our site. They are no longer in the dark when they call someone that has filled out a form.
They can quickly filter through to those contacts that have the most potential and it has increased their response times. The sales reps are now Jumplead addicts and are constantly looking through the system to identify new deals. Thanks for such a great marketing tool!

Sonja Woodman
Marketing Manager

By integrating Jumplead with our website we not only have a better understanding of our visitors, but we can also build a deeper profile of their interest and engagement. Combined with email marketing and tracking we have been able to tap into the power of marketing automation but at an affordable price.
The Jumplead team have been very responsive to our requests for additional functionality. Anyone who wants to benefit from a good marketing automation platform but without the hefty upfront commitment fees and prices charged by some well-known market leaders should give Jumplead a try.





Jumplead

Combine lead forms and pages, email marketing automation and live chat to jumpstart your marketing and sales.

Jumplead Manager

Create and manage multiple Jumplead accounts, control billing and users, add and remove customer accounts as you go.

Jumplead Developer

Access Jumplead via our API to integrate Jumplead's marketing capability with your existing systems, or build new apps.