How to use landing pages for lead generation

A landing page is an editable web page containing a conversion form created to capture and enrich the information you have about your Contacts. When someone completes one of your landing pages the information entered into its conversion form is used to create a Contact (if they don’t exist), or add information to help you learn more about their needs, suitability and how qualified they are.

Landing Pages are often used to trade some information for access to content, such as an ebook or registration for a webinar.

Which landing pages your Contacts have or haven’t completed helps you to create communications designed to appeal specifically to them.

By creating a number of opportunities for visitors to exchange information, each indicating a deeper level of engagement the completion of Landing Pages can easily be used to indicate sales readiness.

Which landing pages your Contacts have or haven’t completed helps you to create communications designed to appeal specifically to them.

To get started click the 'Create landing page' button on the landing pages page in the conversion section.

This will start a multi step setup wizard to help you create your landing page.

Step 1. Select your design

You can start with one of the Jumplead designs and customise the design to suit your needs, or you can choose from an existing landing page you have created in Jumplead and use it as a template to create a new page, or you can choose to code your own.

Landing pages built with the Jumplead editor and based upon our designs are responsive so that they display well on mobile devices.

Most of the design aspects of the Jumplead templates can be changed in the editor to get the exact design you need. So just pick one that is close.

Step 2. Details

Next, on the Details page give your Landing Page a name, and select the Domain you would like to use for your Landing Page. We generate one automatically to get you going, but you can add your own from the settings page.

Check you are happy with the Landing Page web address (URL) we created based upon its name. Update this if necessary.

When your form is completed you can either forward your visitor to another page (usually a ‘Thanks’ page) or replace the form with a ‘Thanks’ message. Select which option you’d prefer and add either the URL of the page to forward to or Some HTML to display as a ‘Thanks’ message.

Once you are happy, click ‘Create’ to set up your Landing Page.

Step 3. Create Landing Page

Clicking on any page element will give you an editing panel to change text, images and colours.

To choose which Jumplead Conversion form you would like to use in your landing page, click on the ‘Click to Select a Form’ text and choose from the conversion forms available in the dropdown via the page editor.

Tip: Landing pages have their own automations and replace the automations applied to conversion forms. This allows you to use one form in multiple landing pages, each with an automation that is specific to the landing page.

Step 4. Customisation

You can add any extra code you need to the head section of your landing page, this allows you to use a Facebook tracking pixel, use Google fonts or apply a Favicon to your page.

Step 5. Add Automation

You can add an Automation to trigger some marketing actions when the form is completed.

Name your Automation and add a description, then click ‘Add’ to create an action to be triggered by the Landing Page.

You can choose to:

  • Send campaign (Choose from one of your Autoresponder campaigns)
  • Issue notification (Send an email to a Jumplead user)
  • Change stage (This is the Contact’s stage)
  • Add contact tag (Use tags to group your Contacts into Lists)

Remember automations applied to conversion forms used in landing pages will override any automations applied the conversion forms directly. This allows Conversion Forms to be reused, preventing duplication.

Step 6. Confirm

The final page will give you a preview of how your landing page will look.


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