How to personalise email campaigns with merge tags







Jumplead has a range of merge tags available for including in the body and the subject line of your emails. When working within the Jumplead email builder these are available from a dropdown menu, but they can also be added manually to subject lines or the source code of an email you are coding by hand.

Basic

URLs

Some merge tags will produce a URL. You’ll need to add the link yourself.

Fallbacks

Sometimes you might want to display a merge tag and alternatively fall back to a standard piece of text if the information in any particular contact record isn’t available.




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