Lead generation forms, pages and overlays.
The basic process of marketing automation is all about generating and nurturing leads. From a lead converting on a landing page (or form) to automatically following up with email nurturing campaigns that qualify your leads ready for sales.
Knowing when your leads take certain actions such as viewing particular website pages or opening an email can provide powerful sales enablement signals. Make sure your sales team has the best information.
Use marketing automation to add tags and change sales stages when a lead undertakes activity to help segment leads by interest and qualification. Increase the relevance and effectiveness of your marketing communications.