Lead generation forms, pages and overlays.
When a visitor completes a conversion form (or landing page) on your website a contact profile is created in Jumplead and their activity is recorded, giving you an insight into their individual needs, behaviour and sales readiness.
A landing page is an editable web page containing a conversion form created to capture and enrich the information you have about your contacts. When someone completes one of your landing pages the information entered into it’s conversion form is used to create a contact (if they don’t exist), or add information to help you learn more about their needs, suitability and how qualified they are.
Landing pages offer more design control over how your conversion form is presented allowing you to design a page and then add a conversion form to it. You can choose any existing conversion form to add to your landing page, and add marketing automation actions specific to your landing page.