How to identify website visitors

Even before they have converted on a form or landing page many website visitors can be identified to the level of their organisation by analysing their IP address.

If you are marketing a high value product or have a pro-active sales team, understanding the organisations that are currently visiting you provides valuable sales enablement intelligence.

The good news is that visitor identification is a standard feature of Jumplead and is enabled by default as soon as you install the Jumplead code in your website.

The Activity section gives you the ability to see what’s happening on your website right now, identifying returning prospects and the pages they are viewing so that you can see who is currently engaged and giving you the opportunity to reach out at the right time.

You'll find the people who visit your website divided into two groups, Prospects and Visitors.

Setting up Activity Streams within the Activity section will allow you to add an automation to send you notifications when your contacts (that have been converted by Jumplead) return, or even view certain pages.

The Prospects tab

The Prospects tab within the Activity section shows a list of the activity by prospect organisation and contacts that have been identified through completion of a Jumplead conversion form or clicking through from a Jumplead email campaign.

The dropdown menu to the right of each prospect contains short cuts to the tabs on the company or contact’s profile page. You can also move the prospect organisations to the visitors tab (by adding them to your Ignore list from the dropdown menu) if they are not of interest.

The Visitors tab

The Visitors tab shows activity from people that are connecting to the internet from a known internet service provider and have not previously completed a conversion form, we classify these people as visitors as they have not yet become part of your sales funnel.


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