Lead generation forms, pages and overlays.
These are some of the common terms related to marketing automation and Jumplead in particular.
This is someone who has given you permission to contact them by completing a conversion form or you have imported from a CSV file.
When a visitor or contact completes an activity such as a web form or landing page.
A web form used to convert visitors or contacts, these can either be embedded directly into your website or used in landing pages.
These are fields that you can create that will apply to all contacts, once added you can import existing information via a CSV import, and use the fields for the progressive profiling of your contacts.
Software designed to help you manage your contact information and improve management processes.
A single page that is designed with the sole purpose of converting visitors or contacts using an embedded web form.
A lead is a contact you are actively engaged with.
The process of showing dynamically generated form fields based upon what is already known about a contact. This is to prevent asking redundant questions on subsequent form completions.
In Jumplead progressive profiling works with custom contact fields.