These are some of the common terms related to marketing automation and Jumplead in particular.


This is someone who has given you permission to contact them by completing a conversion form or you have imported from a CSV file.


When a visitor or contact completes an activity such as a web form or landing page.

Conversion form

A web form used to convert visitors or contacts, these can either be embedded directly into your website or used in landing pages.

Custom contact fields

These are fields that you can create that will apply to all contacts, once added you can import existing information via a CSV import, and use the fields for the progressive profiling of your contacts.

Customer Relationship Management (CRM)

Software designed to help you manage your contact information and improve management processes.

Landing page

A single page that is designed with the sole purpose of converting visitors or contacts using an embedded web form.


A lead is a contact you are actively engaged with.

Progressive profiling

The process of showing dynamically generated form fields based upon what is already known about a contact. This is to prevent asking redundant questions on subsequent form completions.

In Jumplead progressive profiling works with custom contact fields.


Combine lead forms and pages, email marketing automation and live chat to jumpstart your marketing and sales.

Jumplead Manager

Create and manage multiple Jumplead accounts, control billing and users, add and remove customer accounts as you go.

Jumplead Developer

Access Jumplead via our API to integrate Jumplead's marketing capability with your existing systems, or build new apps.