Lead generation forms, pages and overlays.
When a visitor converts on your lead form or landing page it makes sense to work on building that relationship and email is the perfect tool for the job as it gives you a direct channel for one to one communication.
Email autoresponders or drip campaigns allow you to follow up personally with tailored campaigns based upon the specific interests and activity of each lead. It's this relevance and personalisation that give email autoresponders open rates that are on average twice as high as broadcast campaigns.
Using email autoresponder campaigns at each stage in your sales pipeline you can encourage your leads to return and re-engage with content and offers ever more finely tuned to their needs.
As your leads return and re-engage over time you can ask more specific qualification questions (using custom contact fields to progressively profile) which then gives you more opportunities to deliver the content your lead is craving.
The result of this process is the automatic generation and qualification of leads to sales ready buyers.
Send drip campaigns. Send broadcasts. Trigger automations.
Keep your all email campaign activity in the loop.
Email broadcast campaigns allow you to send high volume campaigns to smart list segments of your contacts database. Great for newsletters, product updates, or even to target leads from a specific sales stage with a promotion.
Importing your existing contacts is a great way to bring your marketing activity up to date with Jumplead. As your contacts click through from emails sent via Jumplead they are tracked and their subsequent activity added to their profile pages.
The Smart list segments you create in Jumplead are all available for you to send broadcast emails to, allowing you to target campaigns by sales stage, tags, geography and more.
Every interaction helps you to understand more about your leads, from their recent website activity to how they respond to your email autoresponders and broadcasts.
The lead forms and landing pages you use to capture and nurture leads automatically populate the custom contact fields you define to tell you what you need to qualify your leads.
This captured information is then available you to use to create targeted email campaigns to meet your goals. Whether it's tempting your blog subscribers to download a new ebook, or moving leads who have downloaded a resource on to taking a demo, you define the steps you need to suit your business.
Using the information your lead shares with you allows you to improve the relevance and personalisation of the content you offer, tuning in to their needs and requirements over time.
Trigger automations from your emails,
Use them to tag, move, push, update and notify sales.
Drill down into the activity for each campaign
Opens, clicks, unsubscribes and bounces.