Lead generation forms, pages and overlays.
Drip is well known for its marketing automation software and often used hand in hand with Leadpages the landing page tool to nurture leads with email marketing automation sequences, but while the Drip platform is great at what it does there are some features (particularly for B2B businesses) that may well make a difference to how well it works for you as a marketing system. Luckily there are easy to use Drip competitors particularly for B2B businesses that allow you to quickly and easily implement marketing automation.
Drip has a range of marketing automation features for email nurture, you can set up sophisticated workflows and trigger workflows based upon website page views, there is also the ability to score leads based upon their behaviour.
For e-commerce this feature set may well be ideal, but for business to business (B2B) companies there are a few missing pieces that can make the software a less than ideal fit.
Firstly, when generating B2B leads and nurturing them over time it becomes incredibly important to be able to capture information over a period of time (it can take 6 months to qualify a B2B lead) so having an onboard CRM to collect, store and manage information about your leads is an important requirement.
This is where a deep level of integration between landing page software, embedded forms and popups is crucial. Jumplead uses progressive profiling to automatically deliver the next unknown questions for your custom contact fields over time to best qualify you leads.
Marketing for B2B sales often includes an element of account based marketing (ABM) that combines a more hands on approach with the automation campaigns that you set up and run.
Lead generation features such as visitor identification, giving you a heads up on the organisations visiting your website even before they have converted can be a powerful tool and is included with marketing automation platforms such as Jumplead.
So a good list of features and tools you'll need for B2B marketing would be:
Marketing automation can work very well when implemented properly, the ability to personalise and nurture effectively for extended periods of time particularly when you are using a service that supports progressive profiling guarantees you make the most out every lead you generate.
Progressive profiling allows you to ask a range of questions over a period of time across multiple conversion forms without specifying which questions are on which form. This prevents duplication, reduces the size of your forms and increases conversion rates.
|Feature||Jumplead||Drip & Leadpages|
|Web activity tracking|
|Real time sales alerts|
Jumplead integrates with more than 750 Apps via Zapier to help you keep your sales and marketing systems in sync. Putting valuable lead intelligence in the hands of your sales team.
If you are running an e-commerce website Drip's features and cost makes great sense. However if you are B2B then a marketing automation system with an integrated set of functionality like Jumplead would be well worth investigating.
Jumplead is the user-friendly alternative to Act-On, HubSpot, Infusionsoft, SharpSpring, Ontraport and Marketo.
A great option when looking to switch from ActiveCampaign, Autopilot, Greenrope, Lead Forensics, Pipedrive or CommuniGator and a great way to step up your lead management capabilities by moving from Drip and Leadpages, Unbounce or Instapage.
You've read how Jumpead compares to Drip. Now there's only one thing left to do...
How awesome is Jumplead Marketing Automation for agencies?
Jumplead dominates their market segment and price point so completely, when I got their demo, I shut down our in-house software and migrated all our clients over. Although we had invested 3 years and over $50,000 we were unable to deliver even 1/20th the value that Jumplead provides.
Jumplead has helped us grow our business. Jumplead has been open to feedback and are very helpful when we need them. We know they are listening based on their constant product improvements. But, most importantly, we are always taken care of.
Jumplead has all the reporting, email, and contact automation that a team needs for inbound marketing at a price that knocks comparable competitors dead. Plus, the support team is prompt and friendly!
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I've tried every product out there for managing my landing pages, lists, emails, and automation. For the price, there's no one that beats Jumplead when it comes to their features and user-friendliness. Thanks Jumplead for making my life easier as a marketer!
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By integrating Jumplead with our website we not only have a better understanding of our visitors, but we can also build a deeper profile of their interest and engagement. Combined with email marketing and tracking we have been able to tap into the power of marketing automation but at an affordable price.
The Jumplead team have been very responsive to our requests for additional functionality. Anyone who wants to benefit from a good marketing automation platform but without the hefty upfront commitment fees and prices charged by some well-known market leaders should give Jumplead a try.