Drip Alternative for B2B Marketing Automation
Combine landing pages and email nurture in one easy to use platform.



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Drip is well known for its marketing automation software and often used hand in hand with Leadpages the landing page tool to nurture leads with email marketing automation sequences, but while the Drip platform is great at what it does there are some features (particularly for B2B businesses) that may well make a difference to how well it works for you as a marketing system. Luckily there are easy to use Drip competitors particularly for B2B businesses that allow you to quickly and easily implement marketing automation.

Drip has a range of marketing automation features for email nurture, you can set up sophisticated workflows and trigger workflows based upon website page views, there is also the ability to score leads based upon their behaviour.

For e-commerce this feature set may well be ideal, but for business to business (B2B) companies there are a few missing pieces that can make the software a less than ideal fit.

Firstly, when generating B2B leads and nurturing them over time it becomes incredibly important to be able to capture information over a period of time (it can take 6 months to qualify a B2B lead) so having an onboard CRM to collect, store and manage information about your leads is an important requirement.



This is where a deep level of integration between landing page software, embedded forms and popups is crucial. Jumplead uses progressive profiling to automatically deliver the next unknown questions for your custom contact fields over time to best qualify you leads.

Marketing for B2B sales often includes an element of account based marketing (ABM) that combines a more hands on approach with the automation campaigns that you set up and run.

Lead generation features such as visitor identification, giving you a heads up on the organisations visiting your website even before they have converted can be a powerful tool and is included with marketing automation platforms such as Jumplead.

Marketing tools needed for your marketing automation process

So a good list of features and tools you'll need for B2B marketing would be:

  • Website Content Management System. WordPress works well for this, but anything that allows you to add JavaScript is good (most existing websites are fine).
  • Landing Pages and Lead Capture Forms. This is the role that Leadpages plays in a Drip & Leadpages setup.
  • Lead Nurturing and Autoresponders. This is essentially the role that Drip plays in a larger marketing automation platform.

  • Social media integration and monitoring. To identify the social accounts of your leads and to monitor activity for leads.
  • Personalisation. This includes being able to use merge tags in emails and create content and messaging based upon segmentation (for example, by sales stage).
  • Contact management CRM. As your leads are active on your website and opening your emails etc. You need to see their activity as part of their onboard CRM profile page.
  • Live chat and messaging. While this isn't a must have for marketing automation, it's a great inbound mechanism particularly for SMB's.

Core marketing automation benefits

Marketing automation can work very well when implemented properly, the ability to personalise and nurture effectively for extended periods of time particularly when you are using a service that supports progressive profiling guarantees you make the most out every lead you generate.

What is progressive profiling?

Progressive profiling allows you to ask a range of questions over a period of time across multiple conversion forms without specifying which questions are on which form. This prevents duplication, reduces the size of your forms and increases conversion rates.

B2B Marketing Automation Features Comparison

Feature Jumplead Drip & Leadpages
Landing pages
Conversion forms
Email broadcasts
Email autoresponders
Marketing automations
Live chat
Web activity tracking
Visitor identification
Progressive profiling
Lead segmentation
Lead scoring
Lifecycle stages
CRM Included
Task management
Real time sales alerts

Pricing Comparison

Cost Jumplead Drip Leadpages
2,000 Contacts $49/month $49/month $48/month
10,000 Contacts $149/month $149/month $48/month
*Prices correct at Nov 2017.

Integrations

Jumplead integrates with more than 750 Apps via Zapier to help you keep your sales and marketing systems in sync. Putting valuable lead intelligence in the hands of your sales team.

Salesforce Integration
Microsoft Dynamics CRM
Google Contacts Integration
Pipedrive Integration
Insightly Integration
Nimble Integration

Conclusion

If you are running an e-commerce website Drip's features and cost makes great sense. However if you are B2B then a marketing automation system with an integrated set of functionality like Jumplead would be well worth investigating.




Ready to try Jumpead?


Jumplead is the user-friendly alternative to Act-On, HubSpot, Infusionsoft, SharpSpring, Ontraport and Marketo.
A great option when looking to switch from ActiveCampaign, Autopilot, Greenrope, Lead Forensics, Pipedrive or CommuniGator and a great way to step up your lead management capabilities by moving from Drip and Leadpages, Unbounce or Instapage.

You've read how Jumpead compares to Drip. Now there's only one thing left to do...




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Aaron Opfell
Founder, SearcherMagnet

How awesome is Jumplead Marketing Automation for agencies?
Jumplead dominates their market segment and price point so completely, when I got their demo, I shut down our in-house software and migrated all our clients over. Although we had invested 3 years and over $50,000 we were unable to deliver even 1/20th the value that Jumplead provides.

Janne Halla-aho
Product Manager, Praecom Oy

The customer service and attitude towards helping has been 11 on a scale of 1-10!

Sami Rahman
CEO

Jumplead has helped us grow our business. Jumplead has been open to feedback and are very helpful when we need them. We know they are listening based on their constant product improvements. But, most importantly, we are always taken care of.

Neil Grunberg
VP Client Success, AlayaCare

After using 2 of the 3 leading marketing automation products I cannot believe the depth of the functionality Jumplead offers at a fraction of the price.

Cyndi Chen
Director of User Experience

Jumplead has all the reporting, email, and contact automation that a team needs for inbound marketing at a price that knocks comparable competitors dead. Plus, the support team is prompt and friendly!

Mike Schwartz
Director of Developer Relations

Our team sought to learn more about our audience in order to drive more conversions. Jumplead helps us identify who visits our site, where visitors come from, and what content leads to conversions. We couldn't be happier with Jumplead, both for the price and for the excellent customer service!

Esther M Lopez
Marketing Consultant

I've tried every product out there for managing my landing pages, lists, emails, and automation. For the price, there's no one that beats Jumplead when it comes to their features and user-friendliness. Thanks Jumplead for making my life easier as a marketer!

Charles Rogel
Director of Products & Marketing, DecisionWise, Inc.

Our sales reps love Jumplead! With one click they can see all of the detail for each prospect that has visited our site. They are no longer in the dark when they call someone that has filled out a form.
They can quickly filter through to those contacts that have the most potential and it has increased their response times. The sales reps are now Jumplead addicts and are constantly looking through the system to identify new deals. Thanks for such a great marketing tool!

Sonja Woodman
Marketing Manager

By integrating Jumplead with our website we not only have a better understanding of our visitors, but we can also build a deeper profile of their interest and engagement. Combined with email marketing and tracking we have been able to tap into the power of marketing automation but at an affordable price.
The Jumplead team have been very responsive to our requests for additional functionality. Anyone who wants to benefit from a good marketing automation platform but without the hefty upfront commitment fees and prices charged by some well-known market leaders should give Jumplead a try.





Jumplead

Combine lead forms and pages, email marketing automation and live chat to jumpstart your marketing and sales.

Jumplead Manager

Create and manage multiple Jumplead accounts, control billing and users, add and remove customer accounts as you go.

Jumplead Developer

Access Jumplead via our API to integrate Jumplead's marketing capability with your existing systems, or build new apps.