Not all visitors to your website are created equal, by analysing the IP address of each visitor it’s possible to identify visiting organisations which can provide a valuable insight into potential leads.
Everyone does email marketing and it is generally believed that open rates and click rates are all you can expect as far as understanding the success of your campaigns go. The truth is email marketing can do much more than that.
One of the really useful things about using a system like Jumplead is that you get an insight into the unique activity of your contacts and are able to use this information to inform sales and marketing activity.
How often have you followed up your sales leads by email and had no response? Frustrating, isn't it? What if just by sending those follow up emails you could gauge your lead's interest? If even without a reply from your lead you knew whether they had opened your email, clicked on links and visited pages on your website (plus which pages they visited).
Our WordPress plugin has now been updated to allow your existing WordPress form plugins to create contacts within Jumplead’s CRM and to be able to trigger Jumplead marketing automations, to allow you to nurture and receive notifications based upon your individual contact’s activity.
Surely WordPress should be the ultimate inbound marketing tool? With a powerful feature set and a wealth of excellent plugins to extend SEO and Social capabilities what could possibly be missing?
The forms on your website could make or break the conversion funnel you’re trying to setup for your business. A lead generation form is the place on your website that is the last stop before a visitor converts into a prospect for your business.
Live chat is a useful tool to include on your website to help better provide assistance to your customers, while also identifying web visitors and patterns in their behavior.
One of the things we get asked for most often are integrations to allow Jumplead to work with an existing marketing toolset, particularly for triggering automations within Jumplead and for sharing contacts. To make this as easy and straight forward as possible we have developeed a Zapier integration. Zapier provides a standard way to connect a wide range of business and marketing tools, offering a high degree of flexibility.
Email marketing is one of the most profitable online channels for businesses to spend time and resources on today. According to Convince and Convert, 44% of email recipients made at least one purchase last year based on a promotional email and roughly half of a business’s email list is active – either opening or clicking on emails.