Not all visitors to your website are created equal, by analysing the IP address of each visitor it’s possible to identify visiting organisations which can provide a valuable insight into potential leads.
Everyone does email marketing and it is generally believed that open rates and click rates are all you can expect as far as understanding the success of your campaigns go. The truth is email marketing can do much more than that.
One of the really useful things about using a system like Jumplead is that you get an insight into the unique activity of your contacts and are able to use this information to inform sales and marketing activity.
Today we have more choices than ever when it comes to the software we can use to deliver online marketing. Everyone has their own workflow and preference for how they like to get things done, which is why we’ve hooked up with Zapier to give you complete flexibility for how you wish to combine Jumplead with your existing marketing processes.
How often have you followed up your sales leads by email and had no response? Frustrating, isn't it? What if just by sending those follow up emails you could gauge your lead's interest? If even without a reply from your lead you knew whether they had opened your email, clicked on links and visited pages on your website (plus which pages they visited).
Knowing when your Salesforce leads are active on your website and which pages they are viewing; as well as how they are responding to the emails that you send can make the difference between closing a deal and losing the sale.
A lot of work goes into getting subscribers so it may be tempting to pat yourself on the back and take a break once you actually bring subscribers in. But the honest truth is that getting customers to opt-in to your emails is only the first step and preventing them from unsubscribing is even more difficult.
Our WordPress plugin has now been updated to allow your existing WordPress form plugins to create contacts within Jumplead’s CRM and to be able to trigger Jumplead marketing automations, to allow you to nurture and receive notifications based upon your individual contact’s activity.
Great inbound marketing tells your story over time and over interactions, it builds your brand’s personality in thoughtful and engaging ways. Easier said than done? Maybe, but if you start by developing a strong persona for your buyer it gets much easier to think beyond a basic ‘bait and trap’ gated content approach and instead develop empathy with your buyers and explore and resolve their problems in ways that build trust.
Surely WordPress should be the ultimate inbound marketing tool? With a powerful feature set and a wealth of excellent plugins to extend SEO and Social capabilities what could possibly be missing?