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ActiveCampaign is well known for its email marketing automation software and while the ActiveCampaign platform is great at what it does there are some features (particularly for B2B businesses) that may well make a difference to how well it works for you as a marketing system. Luckily there are easy to use ActiveCampaign competitors particularly for B2B businesses that allow you to quickly and easily implement marketing automation.
Let's start by taking a look at the marketing automation process, as once we understand the principles we'll be clear what's needed to generate leads and automate marketing that will nurture those leads into customers.
When someone visits your website they are usually fairly anonymous, however Jumplead (for example) profiles the IP address of each visitor identifying their organisation giving you an insight into prospects that are visiting your website and their interests even before they have converted.
Live chat is an incredibly powerful way to engage directly with individual leads, opening up a conversation that in many instances can lead directly to sales. For B2B businesses that have low volumes of visitors and high sale values this kind of interaction is incredibly valuable and while ActiveCampaign has a Messaging feature it is geared towards promotion rather than answering questions and opening a live dialog.
Many marketing automation systems can only include live chat through a third party integration, however Jumplead has live chat built-in, which allows chat conversations to be managed within the app and more importantly conversations to be saved into the contact's profile record.
Landing pages and conversion forms are the tools we need to convert visitors into leads, and when this happens we need to do a few other things to help automate the process. For example, you might start a follow up email autoresponder campaign to nurture your new lead over time encouraging them to come back and to re-engage. You might also change their sales stage to 'lead' so that you can segment them for ad-hoc email campaigns. You definately need to save and begin tracking your contact's behaviour.
What is important from a lead generation and management point of view is that the information we capture over time to profile our leads is managed effectively, for example progressive profiling allows us to ask the next unknown profiling questions in the landing pages, forms and overlays we create.
This is why Jumplead includes the ability to quickly create landing pages, forms and overlays. Simply dragging in the questions we wish to ask from our custom contact fields. Without the need to integrate with another system.
Particularly for B2B businesses it's incredibly important to be able to capture information over a period of time (it can take 6 months to qualify a B2B lead) so having an onboard CRM to collect, store and manage information about your leads is an important requirement.
So a good list of features and tools you'll need to implement a marketing strategy would be:
Marketing automation can work very well when implemented properly, the ability to personalise and nurture effectively for extended periods of time particularly when you are using a service that supports progressive profiling (such as Jumplead) guarantees you make the most out every lead you generate.
Progressive profiling allows you to ask a range of questions over a period of time across multiple conversion forms without specifying which questions are on which form. This prevents duplication, reduces the size of your forms and increases conversion rates.
|Web activity tracking|
|Real time sales alerts|
Jumplead integrates with more than 750 Apps via Zapier to help you keep your sales and marketing systems in sync. Putting valuable lead intelligence in the hands of your sales team.
If you are planning to implement the full range of ActiveCampaign's features and cost / complexity is not an issue for you then ActiveCampaign makes great sense. However if you value live chat or the inclusion of landing pages and visitor identification is important, or you want to focus on the core principles of marketing automation with an integrated set of functionality, then a system like Jumplead would be worth investigating. Why not compare Jumplead with ActiveCampaign on TrustRadius.
Jumplead is the user-friendly alternative to Act-On, HubSpot, Infusionsoft,
SharpSpring, Ontraport, Pardot and Marketo.
A great option when looking to switch from ActiveCampaign, GetResponse, Autopilot, Greenrope, Lead Forensics, Pipedrive, Mautic or CommuniGator and a great way to step up your lead management capabilities by moving from Drip and Leadpages, Unbounce or Instapage.
You've read how Jumpead compares to ActiveCampaign. Now there's only one thing left to do...
How awesome is Jumplead Marketing Automation for agencies?
Jumplead dominates their market segment and price point so completely, when I got their demo, I shut down our in-house software and migrated all our clients over. Although we had invested 3 years and over $50,000 we were unable to deliver even 1/20th the value that Jumplead provides.
Jumplead has helped us grow our business. Jumplead has been open to feedback and are very helpful when we need them. We know they are listening based on their constant product improvements. But, most importantly, we are always taken care of.
Jumplead has all the reporting, email, and contact automation that a team needs for inbound marketing at a price that knocks comparable competitors dead. Plus, the support team is prompt and friendly!
Our team sought to learn more about our audience in order to drive more conversions. Jumplead helps us identify who visits our site, where visitors come from, and what content leads to conversions. We couldn't be happier with Jumplead, both for the price and for the excellent customer service!
I've tried every product out there for managing my landing pages, lists, emails, and automation. For the price, there's no one that beats Jumplead when it comes to their features and user-friendliness. Thanks Jumplead for making my life easier as a marketer!
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By integrating Jumplead with our website we not only have a better understanding of our visitors, but we can also build a deeper profile of their interest and engagement. Combined with email marketing and tracking we have been able to tap into the power of marketing automation but at an affordable price.
The Jumplead team have been very responsive to our requests for additional functionality. Anyone who wants to benefit from a good marketing automation platform but without the hefty upfront commitment fees and prices charged by some well-known market leaders should give Jumplead a try.