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Act-On is well known for its marketing automation software and while the Act-On platform is great at what it does the cost and complexity of running and managing the software can be a barrier for many small businesses. Luckily there are easy to use competitors particularly for B2B businesses that allow you to implement marketing automation for a fraction of the price of Act-On.
Let's start by taking a look at the marketing automation process, as once we understand the principles we'll be clear what's needed to generate leads and automate marketing that will nurture those leads into customers.
When someone visits your website they are usually fairly anonymous, it is possible to identify the organisation for some visitors (a handy B2B lead generation trick) giving you a small insight. But what we really need to do is to convert that visitor into a lead.
Landing pages and conversion forms are the tools we need to convert visitors into leads, and when this happens we need to do a few other things to help automate the process. For example, you might start a follow up email autoresponder campaign to nurture your new lead over time encouraging them to come back and to re-engage. You might also change their sales stage to 'lead' so that you can segment them for ad-hoc email campaigns. You definately need to save and begin tracking your contact's behaviour.
So a good list of features and tools you'll need to implement a marketing strategy would be:
Marketing automation can work very well when implemented properly, the ability to personalise and nurture effectively for extended periods of time particularly when you are using a service that supports progressive profiling guarantees you make the most out every lead you generate.
Progressive profiling allows you to ask a range of questions over a period of time across multiple conversion forms without specifying which questions are on which form. This prevents duplication, reduces the size of your forms and increases conversion rates.
Unfortunately much marketing automation software (Act-On included) comes with a significant price tag as well as a steep onboarding fee and an annual contract, easily stretching to tens of thousands of dollars.
Luckily, there are alternatives that can greatly reduce cost whilst still delivering all of the key features you need to run marketing automation for your small B2B business.
While Act-On might have any feature you might ever need, you are likely to be paying for features you may never actually use. As a B2B business it makes sense to choose a system that covers the features you know you will use. If at some point in the future it makes sense to move to Act-On (e.g. for ecommerce functionality) you'll be doing it with a clear understanding of the step in cost and value you are taking.
|Web activity tracking|
|Real time sales alerts|
|2,000 Contacts||$49/month||From $900/month (Optional $5,000 Onboarding fee)|
|10,000 Contacts||$149/month||$13,800/year (Optional $5,000 Onboarding fee)|
Jumplead integrates with more than 750 Apps via Zapier to help you keep your sales and marketing systems in sync. Putting valuable lead intelligence in the hands of your sales team.
Full Marketing Automation for WordPress. Visitor ID, Chat, Conversion Forms, email Autoresponders and Broadcasts, Contact CRM and Analytics.
Having a great WordPress site optimised for SEO and Social is only the start of a complete marketing automation process, you need to recognise and engage with your prospects over time, moving them through lifecycle stages with personalised marketing.
If you are planning to implement the full range of Act-On's features and cost is not an issue for you then Act-On makes great sense. However if you find that you are only using a small part of Act-On's capabilities and think that you might benefit from focusing on the core principles of marketing automation with an integrated set of functionality then a system like Jumplead would be worth investigating. Why not compare Jumplead with Act-On on TrustRadius.
Jumplead is the user-friendly alternative to Act-On, HubSpot, Infusionsoft, SharpSpring, Ontraport and Marketo.
A great option when looking to switch from ActiveCampaign, Autopilot, Greenrope, Lead Forensics, Pipedrive or CommuniGator and a great way to step up your lead management capabilities by moving from Drip and Leadpages, Unbounce or Instapage.
You've read how Jumpead compares to Act-On. Now there's only one thing left to do...
How awesome is Jumplead Marketing Automation for agencies?
Jumplead dominates their market segment and price point so completely, when I got their demo, I shut down our in-house software and migrated all our clients over. Although we had invested 3 years and over $50,000 we were unable to deliver even 1/20th the value that Jumplead provides.
Jumplead has helped us grow our business. Jumplead has been open to feedback and are very helpful when we need them. We know they are listening based on their constant product improvements. But, most importantly, we are always taken care of.
Jumplead has all the reporting, email, and contact automation that a team needs for inbound marketing at a price that knocks comparable competitors dead. Plus, the support team is prompt and friendly!
Our team sought to learn more about our audience in order to drive more conversions. Jumplead helps us identify who visits our site, where visitors come from, and what content leads to conversions. We couldn't be happier with Jumplead, both for the price and for the excellent customer service!
I've tried every product out there for managing my landing pages, lists, emails, and automation. For the price, there's no one that beats Jumplead when it comes to their features and user-friendliness. Thanks Jumplead for making my life easier as a marketer!
Our sales reps love Jumplead! With one click they can see all of the detail for each prospect that has visited our site. They are no longer in the dark when they call someone that has filled out a form.
They can quickly filter through to those contacts that have the most potential and it has increased their response times. The sales reps are now Jumplead addicts and are constantly looking through the system to identify new deals. Thanks for such a great marketing tool!
By integrating Jumplead with our website we not only have a better understanding of our visitors, but we can also build a deeper profile of their interest and engagement. Combined with email marketing and tracking we have been able to tap into the power of marketing automation but at an affordable price.
The Jumplead team have been very responsive to our requests for additional functionality. Anyone who wants to benefit from a good marketing automation platform but without the hefty upfront commitment fees and prices charged by some well-known market leaders should give Jumplead a try.