Posted on 15th August 2013 - Comments
Email marketing is one of the most profitable online channels for businesses to spend time and resources on today. According to Convince and Convert, 44% of email recipients made at least one purchase last year based on a promotional email and roughly half of a business’s email list is active – either opening or clicking on emails.
Posted on 12th August 2013 - Comments
Your website needs optimized forms and landing pages to convert web visitors to leads, but where should you begin? Start by analyzing what competitors and peers are doing to best optimize their forms and landing pages as a beginning template. Take note of their oversights and strong points to make the perfect experience for your website and its visitors.
Posted on 2nd August 2013 - Comments
Having a strong email list is one of the most effective methods of reaching potential customers online. One of the main reasons why emails are effective is that users choose to subscribe to your list and have the option of unsubscribing to your list at anytime.
Posted on 4th July 2013 - Comments
One of the best ways to solidify your relationship with your mailing list with marketing automation is through the use of autoresponders. Autoresponders are simply emails that you set up ahead of time to be sent to specific segments and subscribers in your mailing list in response to particular events. In this post, we’re going to look at why you should use autoresponders, examples of great ways to use them, and best practices.
Posted on 26th June 2013 - Comments
The sad news is that typically only 3% of website visitors convert leaving a whopping 97% that simply pass you by. Well let's take a look at that 97% because between you and me, not all visitors are created equal.
Posted on 9th November 2012 - Comments
Every month there are a number of organisations that return to your website multiple times, often visiting many pages within each visit.
Clusters of visits such as these from the same organisation are lost in traditional analytics, this is because individual organisations are not used as a metric to understand traffic.
Posted on 24th September 2012 - Comments
Last month, we looked at how to create the perfect LinkedIn profile to generate leads. Once you have properly set up your personal / professional profile to help you generate leads for your business, you are ready to take the next step on LinkedIn and create your company page.
Posted on 21st August 2012 - Comments
When it comes to generating leads for your business, LinkedIn is the best network to turn to since it is specifically aimed towards professionals. In a study by HubSpot of 5,000 businesses, LinkedIn’s visitor-to-lead conversion was 2.74% - three times higher than Twitter (.69%) and Facebook (.77%) combined.
Posted on 15th August 2012 - Comments
Cold calling is the act of telephoning someone who you don't know, to try and sell them something they don't necessarily want.
Now that's an uphill battle. I know, I've tried it. I've also paid other people to do it for me. I don't do it any more though, because there's a better way.
Posted on 3rd August 2012 - Comments
Human behaviour can be influenced by a whole range of common psychological quirks. Perception of scarcity, the herd effect, reciprocation and personalisation, all lend themselves to techniques for marketing optimisation and lead generation.