Lead tracking for email conversations

Posted on 23rd October 2014 - Comments

How often have you followed up your sales leads by email and had no response? Frustrating, isn't it? What if just by sending those follow up emails you could gauge your lead's interest? If even without a reply from your lead you knew whether they had opened your email, clicked on links and visited pages on your website (plus which pages they visited).

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Zapier Marketing Automation with Jumplead

Posted on 2nd July 2014 - Comments

One of the things we get asked for most often are integrations to allow Jumplead to work with an existing marketing toolset, particularly for triggering automations within Jumplead and for sharing contacts. To make this as easy and straight forward as possible we have developeed a Zapier integration. Zapier provides a standard way to connect a wide range of business and marketing tools, offering a high degree of flexibility.

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30 Tips for a Profitable Email Marketing Strategy

Posted on 15th August 2013 - Comments

Email marketing is one of the most profitable online channels for businesses to spend time and resources on today. According to Convince and Convert, 44% of email recipients made at least one purchase last year based on a promotional email and roughly half of a business’s email list is active – either opening or clicking on emails.

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7 Examples of Effective Forms and Landing Pages from the Experts

Posted on 12th August 2013 - Comments

Your website needs optimized forms and landing pages to convert web visitors to leads, but where should you begin? Start by analyzing what competitors and peers are doing to best optimize their forms and landing pages as a beginning template. Take note of their oversights and strong points to make the perfect experience for your website and its visitors.

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8 Ways to Minimize Your Email Unsubscribe Rate

Posted on 2nd August 2013 - Comments

Having a strong email list is one of the most effective methods of reaching potential customers online. One of the main reasons why emails are effective is that users choose to subscribe to your list and have the option of unsubscribing to your list at anytime.

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How to Use Email Autoresponders

Posted on 4th July 2013 - Comments

One of the best ways to solidify your relationship with your mailing list with marketing automation is through the use of autoresponders. Autoresponders are simply emails that you set up ahead of time to be sent to specific segments and subscribers in your mailing list in response to particular events. In this post, we’re going to look at why you should use autoresponders, examples of great ways to use them, and best practices.

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