Driving Demand For Your Business: How to Create and Use Buyer Personas

Posted on 7th July 2014 - Comments

One of the biggest problems facing businesses today when they’re trying to drive sales for a new product or service is not having an audience interested in their offerings in the first place. Most organizations recognize this mistake too late in the process or don’t know where to begin when it comes to identifying a potential customer base before they launch a product.

Continue Reading

Zapier Marketing Automation with Jumplead

Posted on 2nd July 2014 - Comments

One of the things we get asked for most often are integrations to allow Jumplead to work with an existing marketing toolset, particularly for triggering automations within Jumplead and for sharing contacts. To make this as easy and straight forward as possible we have developeed a Zapier integration. Zapier provides a standard way to connect a wide range of business and marketing tools, offering a high degree of flexibility.

Continue Reading

Web App Marketing Automation

Posted on 16th June 2014 - Comments

Why we built marketing automation into our web app. Back in 2011 we built a web analytics tool based upon a conversation we had with one of our clients. "Hey, I've heard that you could identify visiting prospects based upon their IP address!" he said. "Sure, should be straight forward." we said. And built Jumplead to do just that.

Continue Reading

New Jumplead Free Explore Plan

Posted on 10th June 2014 - Comments

We've launched 'Explore' our new free to learn plan. We asked ourselves whether we really thought that a 14 day trial was the best format to evaluate Jumplead. And we thought we could do better.

Continue Reading

Jumplead 3

Posted on 9th May 2014 - Comments

9 months ago we took a long hard look at our online marketing system and decided that as great as it was we wanted to do much more. The changes that we wanted were designed to create a marketing system for the next 10 years of the internet.

Continue Reading

8 Tips for Writing & Developing a Profitable eBook

Posted on 20th December 2013 - Comments

An eBook is a type of long-form content used by individuals, businesses and organizations to educate their audiences. In many cases, an eBook covers a given topic in more depth than an article, but less than a full-length book. It’s a happy middle ground between the two mediums, proving value in 5 – 20 pages.

Continue Reading

How Small Businesses Can Use Display Advertising to Drive Relevant Traffic

Posted on 13th December 2013 - Comments

If you Google “display advertising for small business”, you won’t find much information on how to use this advertising medium to impact the growth of your small business. Does this imply display advertising isn’t right for a small business? Not at all, in fact many small business owners just don’t know what the goals of display advertising are and therefore, they often execute a flawed strategy.

Continue Reading

7 Lessons in Guest Blogging Strategy from Expert Bloggers

Posted on 5th December 2013 - Comments

Companies that blog have an advantage over their competition since they typically receive 97% more inbound links, 67% more leads and 434% more indexed pages in the search engines, according to Social Media Today. Guest blogging is a powerful technique to help grow your influence in your industry by building relationships with other bloggers, organizations and partners through sharing your expertise in the form of content on their blogs.

Continue Reading

Why Inbound Marketing? Statistics on Inbound vs. Outbound Marketing

Posted on 29th November 2013 - Comments

According to well-known evangelist Guy Kawasaki, "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing."

Continue Reading

6 Steps to Creating a Compelling Content Strategy

Posted on 22nd November 2013 - Comments

Content marketing is one of the most effective ways to reach your customer today, regardless if your business is focused on B2B or B2C. Storytelling is something businesses have been doing for decades, but now these stories are becoming more crucial to the dialogue with consumers and the future your growth of your company.

Continue Reading