One of the biggest problems facing businesses today when they’re trying to drive sales for a new product or service is not having an audience interested in their offerings in the first place.
Most organizations recognize this mistake too late in the process or don’t know where to begin when it comes to identifying a potential customer base before they launch a product.
One of the things we get asked for most often are integrations to allow Jumplead to work with an existing marketing toolset, particularly for triggering automations within Jumplead and for sharing contacts.
To make this as easy and straight forward as possible we have developeed a Zapier integration.
Zapier provides a standard way to connect a wide range of business and marketing tools, offering a high degree of flexibility.
Why we built marketing automation into our web app.
Back in 2011 we built a web analytics tool based upon a conversation we had with one of our clients. "Hey, I've heard that you could identify visiting prospects based upon their IP address!" he said. "Sure, should be straight forward." we said. And built Jumplead to do just that.
9 months ago we took a long hard look at our online marketing system and decided that as great as it was we wanted to do much more. The changes that we wanted were designed to create a marketing system for the next 10 years of the internet.
An eBook is a type of long-form content used by individuals, businesses and organizations to educate their audiences. In many cases, an eBook covers a given topic in more depth than an article, but less than a full-length book. It’s a happy middle ground between the two mediums, proving value in 5 – 20 pages.
If you Google “display advertising for small business”, you won’t find much information on how to use this advertising medium to impact the growth of your small business. Does this imply display advertising isn’t right for a small business? Not at all, in fact many small business owners just don’t know what the goals of display advertising are and therefore, they often execute a flawed strategy.
Companies that blog have an advantage over their competition since they typically receive 97% more inbound links, 67% more leads and 434% more indexed pages in the search engines, according to Social Media Today.
Guest blogging is a powerful technique to help grow your influence in your industry by building relationships with other bloggers, organizations and partners through sharing your expertise in the form of content on their blogs.
According to well-known evangelist Guy Kawasaki, "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing."
Content marketing is one of the most effective ways to reach your customer today, regardless if your business is focused on B2B or B2C. Storytelling is something businesses have been doing for decades, but now these stories are becoming more crucial to the dialogue with consumers and the future your growth of your company.