8 Ways to Delight and Reward Your Email Subscribers

Posted on 30th September 2014 - Comments

A lot of work goes into getting subscribers so it may be tempting to pat yourself on the back and take a break once you actually bring subscribers in. But the honest truth is that getting customers to opt-in to your emails is only the first step and preventing them from unsubscribing is even more difficult.

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Trigger Marketing Automations and Create Contacts with Your Existing WordPress Forms

Posted on 15th September 2014 - Comments

Our WordPress plugin has now been updated to allow your existing WordPress form plugins to create contacts within Jumplead’s CRM and to be able to trigger Jumplead marketing automations, to allow you to nurture and receive notifications based upon your individual contact’s activity.

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Great Inbound Marketing Tells a Story

Posted on 12th September 2014 - Comments

Great inbound marketing tells your story over time and over interactions, it builds your brand’s personality in thoughtful and engaging ways. Easier said than done? Maybe, but if you start by developing a strong persona for your buyer it gets much easier to think beyond a basic ‘bait and trap’ gated content approach and instead develop empathy with your buyers and explore and resolve their problems in ways that build trust.

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WordPress Inbound Marketing Automation

Posted on 4th September 2014 - Comments

Surely WordPress should be the ultimate inbound marketing tool? With a powerful feature set and a wealth of excellent plugins to extend SEO and Social capabilities what could possibly be missing?

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Send tracked emails to your prospects from Jumplead

Posted on 22nd August 2014 - Comments

You can now create and send tracked individual emails to your leads from within the Messages section in Jumplead.

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The Anatomy of a Perfect Lead Generation Form Backed by Examples

Posted on 20th August 2014 - Comments

The forms on your website could make or break the conversion funnel you’re trying to setup for your business. A lead generation form is the place on your website that is the last stop before a visitor converts into a prospect for your business.

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How to Sync Live Chat and Your CRM for Better Visitor Identification

Posted on 14th August 2014 - Comments

Live chat is a useful tool to include on your website to help better provide assistance to your customers, while also identifying web visitors and patterns in their behavior.

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10 Tips for Building Trust with First Time Subscribers, Leads & Customers

Posted on 5th August 2014 - Comments

You’ve planned out the perfect strategy to attract subscribers, leads and eventually customers for your business, but now it’s time to build trust with these individuals and establish a strong relationship with them from the start.

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Driving Demand For Your Business: How to Create and Use Buyer Personas

Posted on 7th July 2014 - Comments

One of the biggest problems facing businesses today when they’re trying to drive sales for a new product or service is not having an audience interested in their offerings in the first place. Most organizations recognize this mistake too late in the process or don’t know where to begin when it comes to identifying a potential customer base before they launch a product.

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Zapier Marketing Automation with Jumplead

Posted on 2nd July 2014 - Comments

One of the things we get asked for most often are integrations to allow Jumplead to work with an existing marketing toolset, particularly for triggering automations within Jumplead and for sharing contacts. To make this as easy and straight forward as possible we have developeed a Zapier integration. Zapier provides a standard way to connect a wide range of business and marketing tools, offering a high degree of flexibility.

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