Lead tracking for email conversations

Posted on 23rd October 2014 - Comments

How often have you followed up your sales leads by email and had no response? Frustrating, isn't it? What if just by sending those follow up emails you could gauge your lead's interest? If even without a reply from your lead you knew whether they had opened your email, clicked on links and visited pages on your website (plus which pages they visited).

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8 Ways to Delight and Reward Your Email Subscribers

Posted on 30th September 2014 - Comments

A lot of work goes into getting subscribers so it may be tempting to pat yourself on the back and take a break once you actually bring subscribers in. But the honest truth is that getting customers to opt-in to your emails is only the first step and preventing them from unsubscribing is even more difficult.

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Great Inbound Marketing Tells a Story

Posted on 12th September 2014 - Comments

Great inbound marketing tells your story over time and over interactions, it builds your brand’s personality in thoughtful and engaging ways. Easier said than done? Maybe, but if you start by developing a strong persona for your buyer it gets much easier to think beyond a basic ‘bait and trap’ gated content approach and instead develop empathy with your buyers and explore and resolve their problems in ways that build trust.

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