Posted on 20th December 2013 - Comments
An eBook is a type of long-form content used by individuals, businesses and organizations to educate their audiences. In many cases, an eBook covers a given topic in more depth than an article, but less than a full-length book. It’s a happy middle ground between the two mediums, proving value in 5 – 20 pages.
Posted on 13th December 2013 - Comments
If you Google “display advertising for small business”, you won’t find much information on how to use this advertising medium to impact the growth of your small business. Does this imply display advertising isn’t right for a small business? Not at all, in fact many small business owners just don’t know what the goals of display advertising are and therefore, they often execute a flawed strategy.
Posted on 5th December 2013 - Comments
Companies that blog have an advantage over their competition since they typically receive 97% more inbound links, 67% more leads and 434% more indexed pages in the search engines, according to Social Media Today.
Guest blogging is a powerful technique to help grow your influence in your industry by building relationships with other bloggers, organizations and partners through sharing your expertise in the form of content on their blogs.
Posted on 29th November 2013 - Comments
According to well-known evangelist Guy Kawasaki, "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing."
Posted on 22nd November 2013 - Comments
Content marketing is one of the most effective ways to reach your customer today, regardless if your business is focused on B2B or B2C. Storytelling is something businesses have been doing for decades, but now these stories are becoming more crucial to the dialogue with consumers and the future your growth of your company.
Posted on 12th November 2013 - Comments
You don’t need a master’s degree in marketing to understand that quality customer service is crucial to the long-term success of your business. Your existing customers will become your most vocal advocates and help grow your customer base on your behalf if you provide a worthwhile and memorable experience each and every time.
Posted on 9th October 2013 - Comments
According to The Small and Midsize Business Email Marketing Survey from 2013, 56% of businesses say they plan to increase their use of email marketing in 2013. Is your company ready to engage your email list effectively this year and in the future?
Posted on 2nd October 2013 - Comments
Generating leads for your business doesn’t have to be difficult. Once you have the right product or service offerings, it merely takes a methodical process with the right approach to your target audience to begin regularly generating quality leads. Strategic thinking with both your email and landing page efforts is what it takes to increase the amount of leads drawn to your business.
Posted on 17th September 2013 - Comments
Lead generation is the process of attracting leads (your potential customers) into a contact management system with the hope of nurturing them throughout the buying process to help convince them about your offerings and then convert them into a paying customer.
Posted on 5th September 2013 - Comments
Email marketing is crucial for your success as a business online, since it is often the advertising channel most likely to convert visitors into customers. Setting up a profitable email marketing strategy is important for the long-term success of your organization.