8 Tips for Writing & Developing a Profitable eBook

Posted on 20th December 2013 - Comments

An eBook is a type of long-form content used by individuals, businesses and organizations to educate their audiences. In many cases, an eBook covers a given topic in more depth than an article, but less than a full-length book. It’s a happy middle ground between the two mediums, proving value in 5 – 20 pages.

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How Small Businesses Can Use Display Advertising to Drive Relevant Traffic

Posted on 13th December 2013 - Comments

If you Google “display advertising for small business”, you won’t find much information on how to use this advertising medium to impact the growth of your small business. Does this imply display advertising isn’t right for a small business? Not at all, in fact many small business owners just don’t know what the goals of display advertising are and therefore, they often execute a flawed strategy.

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7 Lessons in Guest Blogging Strategy from Expert Bloggers

Posted on 5th December 2013 - Comments

Companies that blog have an advantage over their competition since they typically receive 97% more inbound links, 67% more leads and 434% more indexed pages in the search engines, according to Social Media Today. Guest blogging is a powerful technique to help grow your influence in your industry by building relationships with other bloggers, organizations and partners through sharing your expertise in the form of content on their blogs.

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Why Inbound Marketing? Statistics on Inbound vs. Outbound Marketing

Posted on 29th November 2013 - Comments

According to well-known evangelist Guy Kawasaki, "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing."

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6 Steps to Creating a Compelling Content Strategy

Posted on 22nd November 2013 - Comments

Content marketing is one of the most effective ways to reach your customer today, regardless if your business is focused on B2B or B2C. Storytelling is something businesses have been doing for decades, but now these stories are becoming more crucial to the dialogue with consumers and the future your growth of your company.

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6 Reasons Why Live Chat is Beneficial for Your Business

Posted on 12th November 2013 - Comments

You don’t need a master’s degree in marketing to understand that quality customer service is crucial to the long-term success of your business. Your existing customers will become your most vocal advocates and help grow your customer base on your behalf if you provide a worthwhile and memorable experience each and every time.

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8 Metrics to Measure the Success of Your Email Marketing

Posted on 9th October 2013 - Comments

According to The Small and Midsize Business Email Marketing Survey from 2013, 56% of businesses say they plan to increase their use of email marketing in 2013. Is your company ready to engage your email list effectively this year and in the future?

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How to Generate Leads from Your Emails & Landing Pages

Posted on 2nd October 2013 - Comments

Generating leads for your business doesn’t have to be difficult. Once you have the right product or service offerings, it merely takes a methodical process with the right approach to your target audience to begin regularly generating quality leads. Strategic thinking with both your email and landing page efforts is what it takes to increase the amount of leads drawn to your business.

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5 Steps to More Effective Lead Generation

Posted on 17th September 2013 - Comments

Lead generation is the process of attracting leads (your potential customers) into a contact management system with the hope of nurturing them throughout the buying process to help convince them about your offerings and then convert them into a paying customer.

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10 Secrets to Powerful and Effective Email Marketing

Posted on 5th September 2013 - Comments

Email marketing is crucial for your success as a business online, since it is often the advertising channel most likely to convert visitors into customers. Setting up a profitable email marketing strategy is important for the long-term success of your organization.

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